PinnedTechnology Won’t Save Your Bad MarketingNo amount of technology can turn bad marketing into something productive. That’s not technology’s job, but it’s a job that gets assigned to technology constantly. It’s a marketer’s job is to tell a story in such a way that gets people to take action. Crafting that story, finding the right…Marketing2 min readMarketing2 min read
Aug 21, 2020Calculating Customer Lifetime ValueThere are many vital metrics that govern the success of a business. Customer lifetime value, CLV, is perhaps at the top of the list. CLV refers to the financial projection of the average profitability during the lifetime relationship between a customer and a business. …Customer Lifetime Value5 min readCustomer Lifetime Value5 min read
May 15, 2020Calculating Customer Lifetime Value (and why it’s crucial to profitability)There are many vital metrics that govern the success of a business. Customer lifetime value, CLV, is perhaps at the top of the list. CLV refers to the financial projection of the average profitability during the lifetime relationship between a customer and a business. …Determine Ltv Of Customer5 min readDetermine Ltv Of Customer5 min read