Image by Gerd Altmann from Pixabay

No amount of technology can turn bad marketing into something productive. That’s not technology’s job, but it’s a job that gets assigned to technology constantly.

It’s a marketer’s job is to tell a story in such a way that gets people to take action. Crafting that story, finding the right people to tell that story, connecting that story to a need or want of the intended target… those are the jobs of a marketer.

The job of technology is to make marketing easier, or scalable, or faster, or more organized. That’s it. Artificial Intelligence isn’t intelligent enough to look at…


There are many vital metrics that govern the success of a business. Customer lifetime value, CLV, is perhaps at the top of the list. CLV refers to the financial projection of the average profitability during the lifetime relationship between a customer and a business. Business owners can significantly improve customer retention rates by implementing strategic sales and marketing efforts according to the value of their CLV.

The CLV concept is calculated based on various business metrics. We will apply the CLV model from an annual perspective.

Average Purchase Value (APV)

The first step involves the calculation of the average purchase value, APV, which determines…


There are many vital metrics that govern the success of a business. Customer lifetime value, CLV, is perhaps at the top of the list. CLV refers to the financial projection of the average profitability during the lifetime relationship between a customer and a business. Business owners can significantly improve customer retention rates by implementing strategic sales and marketing efforts according to the value of their CLV.

The CLV concept is calculated based on various business metrics. We will apply the CLV model from an annual perspective.

Know How Much Your Customers Are Actually Worth

Average Purchase Value (APV)

The first step involves the calculation of the average purchase value, APV, which determines…

Aaron M Welch

#Digitalmarketing entrepreneur with over 20 years of experience in start-up, small, mid-market, & enterprise businesses. http://www.linkedin.com/in/aaronwelch

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store